Ref:
https://www.cio.com/article/411863/what-makes-whirlpools-digital-business-models-run.html
One is delivering product leadership, which includes data and technology that support things like the digital twin and digital thread throughout a product’s lifecycle. And that is where the IT organization really has a hand in helping to enable that product leadership. The second is leveraging IoT and AI to support new digital services and new digital products that we can offer our consumers. Third is about winning that digital consumer journey by utilizing the technology to engage with a customer from pre- to post-purchase. And our fourth strategic priority is about reinventing the value chain with greater visibility. That’s another way in which our IT organization was able to work side by side with our business partners to advance this one. So end to end, our strategic priority has stood the test of time.